I want to talk about how to repurpose content and make more money. Creating content is a pricey item for bloggers. It doesn’t matter if you write your own or hire a virtual assistant to create your content and graphics. One requires your time, which is money and the other costs money but saves you time. Either way… it costs you time and/or money.
If you’re a virtual assistant think of how you can create package deals for your clients utilizing these methods I present below. Don’t sell yourself short by selling just an article; sell an entire package from that one article for more money. In the end the client (blogger) can make more money and possibly get more subscribers. It’s a win-win for both virtual assistant and the client/blogger.
So how can you get the most use out of your content? That’s the question that can bring you more money if you are smart about your content. The answer is simple. You need to find ways to use your content for than one purpose to bring multiple streams of revenue. For example article writing, let me show you an example of what I mean.
You write a single article and create different media formats that can be utilized on several platforms. This method is called repurposing content. Let’s see how each one works to increase your income.
Repurposing for platforms
Basically this is the method of posting your content to your blog and sharing it. Take that blog article and share it on social media platforms like Facebook, Pinterest, Instagram and Twitter. Write a quick blurb about it, add the blog link and post it to your social media platform of choice. Easy peasy right!
Quick List Articles
One of my favorite ways to repurpose content is the break down the original article into a list or tips. It’s basically a shorter, more condensed version of your article with a link back to the original article. Say the original article was on meal prepping. The new condensed article could be on 5 of the best tips the original article offered with a quick sentence or two on each tip. Just add a brief intro, the tips and ending. Then take those 5 tips and post them to your social media or just tease one top with a nice graphic and your link to the tips.
This method is becoming more popular for content repurposing, so clear that voice and create a podcast. All you have to do is take your original content and record yourself reading it and save it as a podcast. You can share it on your blog, social media pages and host it in some podcast sites as well.
Everyone watches videos; it’s one of the most popular formats around. The easiest, less time consuming way to repurpose content into video is to just record yourself reading or speaking about your content. If you don’t want to come across like you’re reading something word for read, just have some cue cards with notes and talk freely about it. Another method you can try your hand at is creating a presentation with PowerPoint or Google Slides and then include your recorded audio with it for a nice video presentation. Upload it to YouTube and be sure to monetize it for more income and place your original blog link in the description for viewers to check out. And of course be sure to share it across your social media platforms.
This is an easy method of reusing that content. Create a cool looking infographic with just a few simple words, key phrases or important sentences. Take that and add it to an image that can be shared across the various social media platforms. If you need an easy way to create infographics I highly suggest using Canva, they have lots of templates you can edit.
Checklist or Cheat Sheet Printable
Bloggers love printable checklists and cheat sheets. They make great incentives for growing lists. Take that original article and much like the List method, create a list out of the article or cheat sheet depending on topic and create a pdf. Add a little checkbox in front of each one and a notes section at the end and you’re golden. Want to add that special touch, create a nice sidebar image to entice people to subscribe to your email list and get the printable free. Canva is an excellent resource for quick designing when you don’t have designer skills. You can even create the entire checklist on Canva if you wish and save as a pdf. Take that image and then use it to tease readers on social media to click over to your blog for that printable.
This is another method loved by all. Seriously, who doesn't love reading eBooks on the go. If you have a series of articles on the same topic this can easily be turned into an eBook. If you aren't savvy at eBook creation then head on over to Beacon and they'll hook you right up with minimal effort. You can even take that eBook and use it as an incentive to grow your list. Want more views on that? You know what to do… share that baby!
Reverse the Process
And last but not least is the reverse method of all the above methods. If you started out with a video or podcast you can turn that into an article or infographic and share it.
Whatever you do always think outside the box and make your content work overtime for you, ensuring you get the most for your time or money. Regardless if you're writing it or a virtual assistant is ghostwriting it for you, think big and expand your income potential.
What methods are you using to repurpose your content? I'd love to hear what's is working for you.